http://www.zexsez.com This is the Voice of Hattaway Creative Sat, 08 Aug 2009 20:48:21 +0000 http://backend.userland.com/rss092 en [caption id="" align="alignnone" width="452" caption="See the art in the message"][/caption] —Part 4 of 4 Advertising campaigns conceived and executed with “innuendo intendo” provide versatile and expansive communication “legs.” “Hinting,” allows companies to simultaneously become more nimble and more precise.  Innuendo allows expressing, expanding, recreating, and suggesting brand personality in ongoing advertising campaigns.  ... http://www.zexsez.com/?p=105 —Part 3 of 4 In Part 2, I suggested that marketing departments initiate the process of brainstorming to define and convey the brand personality so innuendo, as a key tactical component in brand development and maintenance strategies, can be utilized. This process ultimately enfolds many dimensions: specifically, insinuation, suggestion and overtone ... http://www.zexsez.com/?p=91 [caption id="" align="alignnone" width="525" caption="Hot Stuff"] [/caption] —Part 2 of 4 Let’s face it, innuendo is used as a powerful and direct technique to deliver high impact and reinforced brand recognition via insinuations and overtones.  It’s done all the time. Stay with me, you’ll see what I mean. Insinuations ... http://www.zexsez.com/?p=66 [caption id="" align="alignnone" width="169" caption="Meet Us at Longs This Thanksgiving"][/caption] —A Hint of Innuendo Goes a Long Way Part 1 of 4 I’ve set out to ponder the idea of innuendo in relation to brand development, expression and management.  Don’t ask me why.  Actually the idea came to me, as many do, as ... http://www.zexsez.com/?p=49